Founder-led with Hantica AI

Vertical AI Systems
built for real operations

Hantica Labs builds practical AI products for commerce teams. We focus on clear execution, clean operations, and durable product quality.

Get in Touch Our Verticals
Game Commerce Focus Cross_Boarder in production
Founder-Led Team Lean, fast, and product-driven
Hantica AI Executive assistant for research and operations
What We Build

Focused AI product foundation

A shared intelligence layer that powers purpose-built products across industries.

RE

AI Research Engine

Research workflows that turn fragmented sources into clear product decisions.

OP

Autonomous Operations

Operational automations that reduce repetitive work and keep teams in flow.

VS

Vertical SaaS

Vertical products designed for real commerce environments and long-term scale.

Verticals

Focused on commerce execution

We are building two commerce-facing tracks with disciplined product scope and a clear customer value focus.

CB

Cross_Boarder

Game commerce operations platform covering catalog, pricing, and fulfillment workflows.

Live
NP

NakedPouch

K-beauty commerce platform connecting Korean brands and global customers.

Coming Soon
Technology

Built for scale and autonomy

We design systems that stay fast, understandable, and dependable as products grow.

Productive AI Workflows

Hantica AI supports planning, drafting, and operational follow-through with clear quality checks.

Reliable Execution

From idea to release, every change follows a repeatable review and validation flow.

Lean Architecture

Modern cloud-native infrastructure keeps product delivery quick and operations maintainable.

Continuous Improvement

We iterate in small steps, measure outcomes, and improve with a customer-first lens.

About

Founder-led execution with Hantica AI

Hantica operates as a compact team with a clear operating model: founder accountability, focused scope, and high-quality delivery.

Donghee Han + Hantica AI

Hantica AI works as an executive assistant across research, writing, and operational coordination.

The principle is straightforward: ship valuable products with clarity, then improve continuously through measured feedback.

Founder ownership with clear decision accountability
Hantica AI support for day-to-day execution
Fast iteration with quality-focused review
Simple systems that scale with the business